Companies are constantly looking for new and effective ways to promote their brand and reach potential customers. One often overlooked but highly impactful advertising medium is company vehicles. Placing graphics, logos and slogans on vans, trucks, and cars can be a smart and cost-effective strategy to boost brand awareness and drive sales. Below, we will explore the key benefits of using work vehicles as moving billboards and why more businesses should consider this form of advertising.
Increased Brand Visibility
One of the biggest advantages of putting signage on work vehicles is the ability to catch people’s attention and remain visible. Unlike stationary forms of advertising, company cars and vans act like mobile billboards, broadcasting your brand messaging to a wide audience wherever they go. Vehicles branded with eye-catching designs, phone numbers, websites and slogans essentially take your marketing on the road, enabling your business to stand out amongst competitors and gain an edge in terms of visibility.
Targeted Marketing Options
Work vehicles provide the opportunity to target your advertising to specific geographic locations or demographics. You can choose to use signage on vans and trucks that frequently travel through your ideal territory, past your intended audience.
Brand Reinforcement
Seeing company cars or vans repeatedly in circulation helps reinforce brand recognition and recollection. The more often potential customers see your distinctive mobile advertisements, the more likely your brand, products and services will stick in their minds. Studies show most people need to be exposed to a company name seven times before they remember it. Driving marked vehicles enables repetitive brand impressions without spending a fortune on traditional promotions.
24/7 Exposure
Billboards, radio and television ads only reach people during selective times, but branded vehicles provide ongoing advertising whenever they are in operation. Your marketing is exposed all day while vans are making deliveries, technicians driving to jobs and salespeople visiting clients. This 24/7 visibility is like having mobile billboards continuously working for your business. Even when parked, work vehicles still catch eyes. Imagine how many potential customers your moving adverts can reach in a year.
Creative Messaging
Company cars and vans essentially provide you with a blank, mobile canvas to get creative with your promotions. Signage can include everything from logos, names, contact details, offers, products, services, slogans and calls to action. For maximum impact, keep the designs clear, concise and eye-catching using colour, motion, contrast and good graphics principles.
Cost-Effective
One of the most budget-friendly ways to brand your work vehicles is by using vinyl graphics or decals. Local print shops offer affordable designing and printing of eye-catching vinyl signs, lettering and wraps that can transform your vans, trucks or cars into moving billboards. For example, a company could visit a print shop Cambridge to get vibrant vinyl decals created for their delivery vans at a reasonable price. Or a small business in Cambridge could have a professional Cambridge print shop produce a dynamic full van wrap that completely covers their vehicle with creative branding. Compared to other forms of advertising, quality vinyl graphics from trusted printers in Cambridge provide a very cost-effective way to create customised, impactful marketing on your fleet.
Advertising on work vehicles is a highly effective approach to boost brand profile and increase sales. More companies should leverage their cars, vans and trucks as roaming billboards by adding eye-catching signage.
