Is video part of your business strategy?
Whether for B2C or B2B purposes, commercial video is a powerful tool for lead generation, audience engagement, selling, and customer retention. It is also an ideal channel for communicating your brand identity and values, showcasing your products and services, and much more.
Commercial Video – Myriad Business Benefits
Video plays an ever more intrinsic role in content marketing. Most people prefer watching videos over reading or listening alone. Video is a passive medium; it takes little effort on the part of its audience and retention of video-delivered information vastly exceeds that of reading the written word.
Online consumers are dramatically more inclined to resonate with and welcome the brand’s video content. This applies whether it’s published on website landing pages, social media reels and stories, YouTube, television, or anywhere else. Videos create stronger opportunities for your brand to reach, captivate, engage, and compel your target audience to follow your call to action.
Did You Know?
1. More than half of the world’s internet users watch videos online every day.
2. Click rates for emails with videos embedded in them can improve click-through rates by 200-250%.
3. A majority of online audiences who watch videos will then share them via social media or email with their friends and family.
4. Websites with videos on their landing pages attract almost 50% more targeted, relevant human traffic.
5. Video is great for SEO and organic reach, as they are much more likely to appear and rank well in search engine results pages.
Unrivalled Engagement
Video content is unprecedentedly engaging and is proven to be leading the charge for creating brand and product awareness and interest. Videos help define and support your distinctive brand identity, allow you to tell your stories, connect with your audience, drive emotional responses for greater engagement, respond to customer enquiries, and publish authentic testimonials.
In today’s marketplace, nurturing and sustaining your business likely requires that you create, publish, and promote your own commercial videos.
The Recipe for Fantastic Business Videos
You need to consider, define, answer, and implement the following:
Know your video’s purpose. This could be to introduce your brand, give a behind-the-scenes look, share ideas, create a community of brand fans or subscribers, or promote a product to actively sell.
Know your target audience. You need to understand who they are, what they want, and what they expect from your brand.
What do you want your video to say? How will you communicate your message? This includes the tone and style of your video, and these must complement and support your brand identity. It can be a great idea to create a storyboard to logically organise your ideas and your messaging.
Who will be in your video? This could be yourself, your employees, your customers (for testimonials), an influencer, or paid actors. Whoever you choose, must positively resonate with your target audience.
Production considerations are critical. This includes your video’s filming location, setting, lighting, sound production, props, and more. Equipment is also crucial – quality cameras and tripods, microphones, and more.
Post-production considerations. This involves aspects including cutting, editing, dubbing, sound effects, special effects, and music.
Publication. On which platforms will your video be published? This may be on your website, your YouTube channel, social media business profiles including Facebook, Instagram, and TikTok, or even on free or paid TV or in-cinemas.
Hire a Professional Video Production Company
Some business owners may elect to take a DIY (“do-it-yourself”) approach to video creation for their brand and products – often to save money and with the assumption it will streamline operations. This can be a big mistake – as professional video production companies bring a wealth of expertise and tangible benefits to the video marketing process.
By finding and hiring a reputable video production company to work with you on your video strategy, you will be amazed at how much it can take your business marketing and ROI to the next level! It’s most certainly worth the investment.
