It’s Basically Search Engine Marketing
In this post, I would like to cover and answer the questions about the topic that is creating a big “halo” in the market, but not many people understand it and it’s purpose, It’s Search Engine Optimization. A few people might be more familiar with the term Search Engine Marketing, and it has much in common, but SEO is more specialized on the certain thing, which is ranking the websites and videos in Google. I am a little bit familiar with the topic, so can drop you some info.
Solid Online Presence for Your Business
If you are a business owner surely you know how important it is to have the website in these days, talking about the solid online presence of your business. Because of the internet being a part of every modern household, there isn’t even doubt about it. Search engine marketing could solve a lot of things such as customer lead flow and credibility. Just imagine what it would be like if your business/website sits on the first page of Google for your main business keywords. I’ll give an example.
Let’s say that you are running a business and you are a plumber in the big town or area. Now imagine what most of the people will do if their pipes get blocked or something. I can tell you that more than half will go and Google the plumber in their area, obviously if they don’t have the number already. They get on the first page and pick the one they like (usually the first 3 results). And do you think that they go to the second page? Not at all, the research has shown that under the 10% of people go the second page to check the results. And this means a new customer for your business.
Now, if your website is on that first page, respectively between the first 3, you just got yourself a new customer, congratulations! So hopefully, now you see the importance of SEO, not just having a website that is dug deep in the organic searches, just because it hasn’t been optimized, or it’s been optimized badly. And it’s another topic that I have to cover.
How to Avoid of Bad Companies
Amongst the many, the are some companies that do wrong SEO approach, which is especially bad for the clients sites, because the bad optimization can raise the flag, a lot of time leading to the penalty or deindexing the website from the search engine. Nobody wants that. There is not really one particular advice on how to avoid those companies that don’t do any good job. Perhaps the best way of how to check if they are legit and if they really can do what they say is to see where they rank in Google themselves. I mean, go to Google and type in the specific keywords with the phrase SEO such as SEO YourArea/city, or SEO Services/experts etc. Or simply ask them if they can show you where they rank themselves.
Also, never go for any cheap SEO packages, everything lower than $500 per month is more likely not what you are looking for. And really, the low prices are attractive, but not the best option. It’s about the quality. There are companies that charge $3000 or $5000 per month for SEO, and the businesses are very happy to pay them because they know that they get a big return on investment. It’s about what you can deliver and what you can’t. If you can deliver those top first page rankings for competitive keywords, then you as the qualified SEO Expert can easily charge this kind of money for your services.
Here is perfect example of solid and reliable services – http://www.globalseoexpert.com
Hopefully, that makes sense, and watch out for another post!